Fragmented inventory view
Store, warehouse, DC and 3PL inventories tracked in different systems, so omni-channel promises end up broken at pick-up.
Retail & consumer products
Inventory, demand and omni-channel on one truth
SAP for retailers and consumer-goods brands — unified inventory, demand forecasting that actually feeds planning, promotion ROI that can be measured and SKU proliferation that doesn't crush margin.
What we see in this sector
Sector-specificpressures
Demand forecasting that nobody uses
Statistical forecasts that look good in isolation but never make it into the planning cycle because the handoff is broken.
Promotion ROI unknown
Promotion effectiveness measured on sell-through alone, with no visibility into cannibalisation, halo or margin erosion.
SKU proliferation
Long-tail SKUs that look harmless individually but collectively consume shelf, warehouse and planner time without earning it back.
The margin lives in the decisions
Retail IT investments usually get judged on the big-ticket items — the POS replacement, the e-commerce platform, the omni-channel orchestration layer.
In our experience, those matter but they are not where the margin comes back. Margin comes back from the daily decisions a buyer, planner or category manager makes with slightly better data: which SKU to drop, which promotion to fund, which supplier to re-tier.
The SAP work we do in retail is pointed at those decisions, not at the system diagrams around them.
Frequently asked
Common questions fromretail & cpg leaders
Do you implement SAP for retail and CPG?
Yes. Retail runs on S/4HANA Retail with Customer Activity Repository (CAR) as the omni-channel data spine. CPG engagements typically add SAP Trade Management for trade promotion, plus IBP for demand sensing against seasonal and promo patterns.
How do you integrate POS and e-commerce with SAP?
SAP Integration Suite / CPI for the integration layer, CAR for the unified sales-and-inventory view that both channels write to, and SAP Commerce Cloud or third-party commerce (Shopify, Salesforce Commerce) connected via published APIs.
Can SAP drive demand forecasting and promotion planning?
Yes. SAP IBP for demand forecasting at SKU/store level, IBP for promo lift modelling, and SAC for post-promo effectiveness analytics. Pattern works across food, grocery, apparel and durable-goods retail.
Do you handle store-level Fiori apps for staff?
Yes — receiving, cycle counts, markdowns, price verification, inventory inquiries. Built on Fiori + SAP Build Apps where the hardware constrains the UI (handheld scanners), with offline-first sync against unreliable store Wi-Fi.
Next step
Working in retail & cpg? Let's compare notes.
Tell us what your landscape looks like and where it's hurting. We'll give you a straight read on whether we're the right people for it.